Be Aveda Institutes

Be Aveda Institutes was born out of a desire to strive beyond education in the beauty school world. When they approached us about rebranding their institutes, we immediately knew that we would be aligned in our values and mission to do good for the community, the earth, and provide opportunities for others to succeed. We have been blessed to work together for two years on the initial branding, web design, countless marketing campaigns, brand videos, and more.

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BRANDING + COLLATERAL

The look and feel for Be Aveda Institutes is rooted in natural beauty and the textures of the Earth. They embody beauty and fashion for a progressive audience of students and guests who want to feel their best in their own skin. We strived to build a solid foundation for their brand that could adapt to their varied audiences and needs. Keeping the brand cohesive but flexible enough to evolve into something bold for specific campaigns was a challenge we took on with pride.

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Brand videos

This spring we had the pleasure of working with the Be Aveda team to expand into creating brand videos to give more interactive content to potential students online. These pieces were shot right in the Tampa Bay school with real students to show off their empowering culture and team. We showed that students are given a top-notch education to build a career and life on their own terms.

CHECK OUT THE VIDEOS HERE

Brand Anthem
Cosmetology Testimonials
Esthiology Testimonials

DP/Director Javi Fick

Brand Photography

We also shot brand photography to support the marketing materials for their six schools. We had the pleasure of meeting so many inspirational students who are working towards their dreams and are so passionate about their futures.

Social Media + Campaign Graphics

To bring everything together, we’ve been supporting their internal marketing team with graphics and designs for ongoing campaigns on a monthly basis. These can range from posts and stories on Instagram, to DemandForce email blasts, and beyond. These materials have really shown that a solid brand foundation can create a cohesive feel that can evolve over time.

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Branding, Copywriting, Photography, Email Marketing, Web Design, VideoMarti MartinAugust 31, 2020